Project as an unique service rather than as an unique product
The definition of what a project is often refers to “unique” products. However, the interpretation of that definition can be misleading. We cannot exclude the serial production. The actual product is the fulfillment of a need, order, idea. Since every request, need, order, contract, idea is kind of unique, we could consider every product as actually unique. A product can be an item, a service or a combination of both – but if we look at the whole market chain (from the demand to the supply) we can see, that is always a combination of both. Always!